Branding is among the most important aspects of a business that every small business should consider pursuing. This is the first impression that is given to the audience, and it is also what makes the business to stand out among competitors. The brand you build is a reflection of the things your customers should expect from you, basically your voice and mission.

That’s why any small business in Miami that aspires to break the ceiling must consider putting together a powerful branding campaign that can help present the business to the market as a unique player organized to offer beneficial services and products. Here are top reasons you must consider embracing branding for your small business in Miami.

Gives you credibility

Having a clear brand helps by making you look like an expert. It makes you appear to understand what you are doing and eventually you are able to come out as a professional, so people will more likely choose to buy from you over your competitors. It is what describes your footsteps and having a brand separates your philosophy from that of the rest of the businesses in your specialty.

Enjoy customer loyalty

With good branding, you elevate the business and nurture it for recognition, which leads to loyalty. The more powerful your brand is, the more likely you will have loyal customers who feel proud to associate with the brand. A good example is people who own a Bughatti, which is considered one of the best brands in the automotive industry. The brand is associated with class and anyone who thinks they have made it in life would feel proud to be seen owning a product that speaks about exclusivity and success, so while building your brand remember to make it as powerful as possible.

Attract ideal customers

Just like explained in the point above, with good branding you will create a unique product that many will feel privileged to associate with. Therefore, those who are able to buy from you can influence others to also enjoy the products you offer just to also help them feel the same way others feel when they use your products. Brands are more about cementing a feeling of pride that your customers will have whenever they are seen using your products. That’s why a good brand must also prioritize quality and uniqueness as these are some of the key elements that customers observe before they decide if buying the product is worth it.

Get a clear strategy

Branding also helps you to set a strong foundation for your small business, so when you want to shift form one stage to another you have a clear plan. Establishing what you think your business should do to draw more support from customers will ensure you make the right steps towards investing and building it to satisfy the needs of your target market. As a brand, you must maintain the same tempo while doing things so you further strengthen the brand by assuring your customers consistency.

Charge what you are worth

A clear brand means those who recognize the uniqueness of your business will not request to be offered the same prices as others offer. Your uniqueness is what will empower you to charge the prices you are worth, and the market will respond positively as they are assured to receive the quality you have been offering all along.

To gain traction, many businesses are forced to charge way below what they should, and this might mean getting into losses in the name of attracting buyers, which is sometimes a bad strategy as many people are pushed away when the prices seem lower than the average offered by other companies. Most importantly, if you have people working for you get a personal injury attorney Tampa to guide you on how to avoid cases of injuries that might force you to spend a lot in compensation.

If you own and run a business in Miami, you might have thought about embracing a branding strategy that could help deliver more sales and better visibility in the market. This is a problem many small businesses face and to embrace a solution there is need to ensure that small businesses first get to understand what branding entails and how to go about proper branding that could help showcase the business to the market. Getting your branding right means reaping dividends for decades, so if you are looking for advice here are tips you need to remember.

Study your audience

It makes no sense to spend money on developing a brand when you don’t have sufficient information that tells you about your audience. To implement a branding campaign that will be guaranteed results, you should begin by learning about the preferences and needs of your audience. Knowing more about this audience is the first and most vital step to implementing a plan that will definitely give the desired results for the business to progress.

Apply your knowledge carefully

Branding is about sending the right message to the audience and remaining consistent with the kind of messages you share. You should, therefore, understand how to communicate and if possible how to capitalize on the failures of your competitors. Positioning your business as being the most aggressive player in the market offering solutions that are accurately in sync with the needs of the market will definitely reward with long term loyalty. While designing your message for marketing and sales, you should consider your target market and while on it make sure to apply the same pattern across all channels.

Face failures head on

Failure in business is close to inevitable and in the event this happens, you should be prepared to face the challenges that come with failing to deliver in one or more areas. You should never run away from the mistakes you make as this will show a great deal of weakness that the market will definitely not appreciate. If there is any failure noted, you must face the problems head on and address the market bearing responsibility and offering a solution at the same time. Doing so will show boldness that will boost the confidence of your audience towards your business.

Choosing a brand name

Your brand name is what will remain in the minds of your audience and for this reason you should carefully make this decision. Make sure the name you choose serves the public personification of your business adequately and as you will learn along the way, many people buy products as they also join a course. Create a community where your customers will feel accommodated and make sure your products reflect this to the market. Most importantly, the name you choose must reinforce the objectives of your business otherwise you might have to struggle a lot to bring your audience to understand more about your brand, and this only gives your competitors a smooth sail.

Don’t also forget about adhering to the law as this is one of the things that could be used against the business. In fact, consult with a personal injury attorney Tampa for ideas on how you could protect yourself from suits that could see your business spend a lot on fines.

During job interviews, most people mention that they’re great team players. This is because they realize the importance and benefits of working as a team. Working with other people makes it easier to develop solutions that can help a business to make better products, improve sales and get more revenue. Teamwork allows workers to build trust, focus better, learn from each other and work faster. Sometimes, however, it might be difficult to foster excellent teamwork at your company. Don’t despair as there are multiple ways to encourage employees to work in groups.

Employment brings people of different talents together. Therefore, you need to consider everyone’s skills when assigning duties. Having the right mix of skills in a group will improve corporation among employees, as they’ll need each other for different tasks. As the leader, it’s your responsibility to bring the best out of every team member.

People tend to lose focus when they don’t have a clear purpose. Clarify the purpose of the tasks you assign to your subordinates. Be sure to inform them about the desired results. This info will allow them to work towards achieving a common goal. Consequently, the team members will produce better results.

To develop better products and services, workers might have to think about different solutions. However, most people will not want to leave their comfort zones. You need to encourage your employees to try out new things. You could use incentives as a source of motivation. Appreciate everyone’s effort, regardless of how little it is.

Martin Joseph Stallone, a successful entrepreneur, believes that it’s important to consult employees when making crucial decision. This kind involvement gives the workers a sense of power and control. It encourages them to work together so that they can come up with great solutions.

Create an environment that fosters creativity and innovation. With limited resources, it might be difficult to work smoothly. In fact, team members might get into disagreements because of lack of essential resources. As a business owner, it’s your obligation to ensure that your employees have everything they need to work as a team.

As much as you may want to promote toleration in your company, you should condemn toxic behaviors. Identify members who lag their colleagues behind. Let them know that they their negativity will not be tolerated in your firm. This will encourage the individuals to be active in group work.

Practice autonomy. Even though you’re the team leader, you shouldn’t act bossy. Allow the team members to direct projects and decide on the best ways to handle various situations. Leading by example will earn you respect. Remember, your teammates need to respect you so that they can listen to your advice and suggestions.

In business, not everything will go as planned. Sometimes, your employees will not meet your expectations. Don’t be overly harsh on them. Encourage them to learn from their mistakes. Also, build a culture that allows workers to try out new things without fearing failure.

Great teamwork often results to better performance. So, the success of your company depends on how your employees work together. Hopefully, the tips discussed above will help you improve teamwork and boost performance in your company.

The term branding has evolved from just involving the name and slogan of the company to other aspects, such as customer’s experience, website’s logo, and even how you socialize with your customers.

A business can use branding to make their target market choose their products and services over other companies. It can also make your customers see you as the only solution to their problems. It is important for any small business that wants to use branding to know the needs and expectations of their customers.

Here are the reasons why small businesses need a strong brand.

1. Branding enhances recognition

If used effectively, branding can make more people know about your business. A consistent brand will help in making your customers always coming back. People don’t like trying new places now and then; they like going to a place they know and trust.

2. It enhances trust

Branding creates a professional appearance. Professionalism is associated with credibility and trust. A business that appears professional will attract more customers than one that does not. People don’t like risking by dealing with unprofessional businesses.

3. You are separated from your competitors

Branding is important since it helps you to stand out among other competitors. If your customers love your brand, your business is no longer exposed to stiff competition, which is the case when you don’t have a brand. If your customers know you, they will be able to pick you over other competitors.

4. Attracts new customers

Branding is critical in generating new customers since it enables your business to get referrals. Having a brand helps customers to remember your business and recommend it to their friends. Without a brand, it’s difficult for your customers to remember your name and tell their friends.

5. It sets expectations of your customers

A business with a strong and consistent brand will make it easy for his clients to know what to get from them. Branding enables your customer to trust you and always know that they will get the true value for their money by transacting with you.

6. It tells people who you are

Nancy Behrham noted that branding is very broad. Potential customers learn about your business by looking at the company logo, name, and social media posts. A business that understands the importance of branding will give their best to its development.

7. It motivates your employees

Many employees don’t like reporting to their jobs just to work – they like working towards something. Employees are motivated to work in a company that has a mission and purpose. They are likely to put more effort in helping your business achieve its goals.

8. It adds the financial value of your business

A business with a strong brand will be valued more than its true hard assets. A strong brand is associated with more customers, sales, and profits. A strong brand guarantees continuity of the business. Additionally, such a company can easily access funds for expansion through loans.

Just as Nancy Behrman notes, it is important for small business to use different branding strategies. Branding is very critical for any business, and it is important for entrepreneurs to adopt various strategies to maximize the benefits.

BoldLeads_Marcell_OzunaHeading into the 2015 Major League Baseball season, Marcell Ozuna was looked at as one of several young Miami Marlins poised for a breakout season. With Christian Yelich and Giancarlo Stanton joining Ozuna in the outfield, the Marlins had what many observers believed to be the best young trio of outfielders in the big leagues, but Ozuna’s poor start and subsequent demotion to the minors put a damper on the season from which he never recovered.

Taking a page from the philosophy espoused by BoldLeads, Ozuna is now far more committed to an exceptionally efficient approach on offense that has led to a drastic improvement over his 2015 performance. The results stemming from Ozuna’s improved offensive approach have been readily apparent throughout the month of May, as the outfielder has hit well over .400 and has slugged well over .700 as well.

Incidentally, Ozuna’s extended hot streak may have something to do with the arrival of Barry Bonds in Miami as the new hitting coach. Just like real estate agents who begin using BoldLeads and see improvements almost immediately, Bonds has had a clear impact on the Marlins’ hitters through his encyclopedic knowledge of the game. With Ozuna, it isn’t just access to Bonds’ insight on offense that has had a positive impact. Ozuna’s recent run of success began when he started using bats he borrowed from Bonds. Perhaps it is nothing more than a coincidence, or perhaps Bonds’ bats still have plenty mojo left in them from his playing days.

swordfish-295149_960_720There are few that would argue the offensive intellect of the new coaching staff leading the Miami Marlins, as Don Mattingly was one of the best hitters — if not the very best hitter — of the 1980s and early 1990s, and Barry Bonds was perhaps the most feared hitter to ever play the game during the modern era. With Giancarlo Stanton and Dee Gordon already providing plenty of potential offensive firepower in the lineup, John Ross Jesensky believes it ought to be quite interesting to see just how big of an impact two of the most knowledgeable hitters to every play the game will be able to have on a young and talented roster in Miami.

It’s still early in the season, but it seems clear that the Marlins and their coaching staff see a great deal of potential in their lineup and have every right to expect big things in terms of offensive production throughout the season. If Jose Fernandez is able to impress as the club’s ace, the team has as much potential as any team in the National League East and may even be able to challenge the reigning NLCS winner in the New York Mets.

Hitters like Christian Yelich and Marcell Ozuna may indeed prove to be the x-factors in the lineup this season, but it seems as though it is at least equally likely that the team’s ceiling will be determined based on how well Mattingly and Bonds are able to reach their young charges.

Randi Glazer’s new book is finally available. The book came out in early February of 2016 and depicts the many elements that go into work in the underwriting world. This release can be beneficial for people who wish to pursue underwriting positions.

Reading this book can be an intelligent idea for people who are committed to the idea of underwriting work. Glazer offers a lot of helpful information and guidance. The author talks about how frustrating and complicated it can be to collaborate with harsh agents and brokers, for example. Glazer talks about what people can do to locate suitable places of employment in the underwriting realm.

It’s a wonderful book because it’s highly personal. Glazer isn’t afraid to share stories from her own life. These tales showcase her road to achievement in such a challenging and complex career field. The underwriting industry is tough because it’s one that evolves nonstop.

If you’re someone who works in underwriting (or who is thinking about doing so), it is definitely a must-read for you.

According to new rumors, the pitcher of the Miami Marlins is packing up and moving from Florida to Ohio. The talented athlete has said he has family there who desperately needs his help as soon as possible. No one is too sure what the problem could be, but many speculate it could be a life or death situation with a member of the family. It could be that the family is under financial pressure and needs support.

Whatever the case may be, the pitcher of the Miami Marlins will most likely never be with us again. Arrangements to move into his new home built by Slaske Builders has been arranged for early this Winter. “My family called me up suddenly and said to come up ASAP. I still don’t know what is going on,” said former Marlins athlete. “I didn’t question it. The family said come, so here I come. Slaske Builders were the first building company I found online willing to build a decent house at a great price.” he continued.

Many are hoping and praying this isn’t a permanent arrangement for good, but the news is that if someone is going to be paying for a home to be built by the finest building company in Ohio, you can guarantee it will be a once and for all arrangement.


It is usually a terrible idea to sign any player entering his age-42 season, especially when that player just so happens to be coming off a year in which he hit .229 and posted an OPS+ of 56 (100 is the league average), but this is not the case with Ichiro Suzuki and the Miami Marlins. Ichiro is just 65 hits shy of the 3,000-hit plateau, and the Ian Leaf Corporation has pointed out that the marketing dollars his pursuit generates should allow the team to break even on the $2.2 million they will pay the aging outfielder.

While Ichiro’s pursuit of history probably played a role in bringing him back to Miami, it is worth noting that there are benefits beyond his potential marketing value. Early in the 2015 season, Ichiro was thriving in limited action. Through Miami’s first 68 games, Ichiro slashed .294/.346/.344. While that production is a far cry from his peak years, it is still solid for a fourth outfielder on a team with pennant aspirations. Unfortunately, injuries to Giancarlo Stanton and a lack of production from Marcell Ozuna forced Ichiro into an expanded role, and the lack of time off likely affected his ability to produce considering his 41-year-old body had very little time to recover.

The Marlins should be hoping that Stanton and Ozuna will be able return to the outfield on a regular basis and allow Ichiro to return to a role off the bench. With the added rest, Ichiro should provide more value to the Marlins while still having every opportunity to reach the 3,000-hit threshold before season’s end. It is in this way that Ichiro’s return benefits the team’s chances of having a winning year after this year’s disappointing campaign, and there is also the added value of Ichiro serving as a mentor for young speedster Dee Gordon.

Gordon, an All-Star for the second consecutive season, is still learning the game’s nuances and could benefit from adopting an approach similar to the one that brought Ichiro such sustained success. Both are speedy left-handed batters who can generate plenty of infield hits, but Gordon has yet to learn the value of upping his on-base percentage by drawing walks. As a dangerous base-stealer, Gordon led the league in batting average (.333) but was only 14th in on-base. Ichiro, who posted a .381 on-base percentage during his MVP season, can be of tremendous assistance to Gordon and the Marlins.

untitled (150) untitled (149)Miami is a great city and not just the home of the Miami Marlins.  I think that the least interesting thing about Miami is the Marlins but I am not a fan.  If you plan to go to Miami for a game try to spend some time at the beach.  Miami has beautiful beaches and beautiful people.  The fact that that are scantily clad does not take away from the allure.  If you are a people watcher or a person that wants to be watched Miami is the place for you.  Dana Sibilsky is a big Marlins fan but is also a Miami fan.